네이밍, 브랜드스토리, BI 개발
Basic system
1.0 The JEFFIC
1.1 Brand story
1.2 Brand briefs
1.3 Final symbol, logotype, emblem
2.0 Symbol
2.1 Grid
2.2 Minimum sizes for print and web
2.3 Clear space
3.0 Logotype
3.1 Grid
3.2 Minimum sizes for print and web
3.3 Clear space
4.0 Signiture
4.1 Symbol and logotype
4.2 Minimum sizes for print and web
4.3 Clear space
4.4 Logo and brand slogan
4.5 Minimum sizes for print and web
4.6 Clear space
4.7 Brand slogan
Emblem
5.1 Grid
5.2 Minimum sizes for print and web
5.3 Clear space
6.0 Dont’s
6.1 Symbol
6.2 Logotype
6.3 Symbol and logotype
6.4 Logo and brand slogan
6.5 Emblem
7.0 Font
7.1 English
7.2 Korean
8.0 Color
8.1 Color palette
8.2 Color specifications for print and web
8.3 Type of gradation
8.4 Color application _A
8.5 Color application _B
8.6 Color application _C
9.0 Pattern
9.1 Graphic motif
9.2 Pattern
Tone and manners
10.1 Background images
10.2 Model photography
10.3 Natural ingredients photography
10.4 Don’ts
Application system
1.0 Sign
1.1 Signboard
1.2 Standing signboard
1.3 Indoor sign
1.4 Information sign
2.0 Format
2.1 Ingredients labeling
2.2 Business card
2.3 Envelope
2.4 Letterhead
2.5 Fax form
2.6 Notepad
2.7 Invitation
2.8 Notebook
Promotion
3.1 Paper bag
3.2 P.P bag
3.3 Package
3.4 Wrapping
3.5 Banner
3.6 Placard
3.7 Event tent
3.8 Announcement
4.0 Vehicle
4.1 Car
4.2 Delivery truck
5.0 Cards
5.1 Identification
5.2 Pass
5.3 Parking permit
6.0 Digital
6.1 Facebook title
6.2 Youtube title
6.3 Online ad format
6.4 Website main style
